JOSIE MARAN

During my marketing and social media internship at JOSIE MARAN, I managed the full content lifecycle—from ideation and creative direction through production, editing, and scheduling across all platforms. I edited both high-production campaign videos and lo-fi, trend-responsive content, monitoring emerging trends and quickly producing follow-up content to keep the brand culturally relevant while maintaining its clean beauty positioning.

I aided in influencer and content creator selection, identifying talent whose values and aesthetics aligned with JOSIE MARAN's brand identity. I evaluated potential partners based on content quality and engagement metrics, making strategic recommendations for authentic collaborations that would amplify brand reach.

Daily responsibilities included content curation, social media scheduling, and performance analysis. I compiled metrics across platforms, identified top-performing content formats, and translated insights into actionable recommendations that informed both tactical decisions and long-term strategy. I also contributed to holiday campaign reporting and strategy, analyzing performance data and providing recommendations for posting schedules, influencer partnerships, and creative direction to maximize impact during the critical holiday shopping period.